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performing urban Italian museums


When art appropriates also explodes the size of urban spaces and creative innovation, invading the urban and domestic daily life, thus contributing to improving the quality of life.

On September 21, 1969 in the historic center of Como the event "Urban Field", an event that has inspired many groups, the intervention was aimed at radical part of the urban community. Bruno Munari invited people to bend and cut pieces of paper and throw them from the tower Piazza Duomo; John Pettena intervened in the architectural structure of the square with violating clothes-line of laundry hung in the sun; Dadamaino threw fluorescent material in the lake.

Art becomes a series of actions, gestures, thoughts in the space where you live. The work of art leaves the sense of representation to incorporate in them the values \u200b\u200bof sharing and participation of individual and collective moving from street art to public art, through the land art and performance up to the contemporary FlashMob . Art, creativity and social innovation, and become key features new patterns of use of the genius loci urban .

Alberto Garutti for Arts in 2005 continues in the Church of SS. Peter and Paul, a work composed of thousands of bulbs on the wall of the nave left the lights is made by a number to call from landline or mobile phone. In 2000 in Bergamo, Piazza Dante, the same artist created the work those born today: a lamp is lit in every place at every new birth.

And yet, today, the art takes over ownership of spaces and places unusual, not art declined as roads, buildings, sewers, underground tunnels to show relationships, interactions or symbols could not be possible elsewhere.

Everything becomes a different way to interact with the city, in the event as "Above the Below" held in Milan to celebrate 10 years of Metroweb, the company with more than 5000 kilometers of fiber optic cables made Milan most wired cities in Europe. Thirty drains designed by sixteen artists get as many pictures en plein air for a new urban renaissance where art becomes something you can even step on daily living and a new means of communication.

The young Londoner Conrad Shawcross {use the abandoned tunnels built in 1906 by King Edward VII} for the Kingsway Tram Subway, tram turn of the century
closed in 1952 and makes it a place for contemporary artistic representation.

Urban Fields, the international network of artists and creative aims to explore critically and operationally the physical and social development of metropolitan areas with measures of re-appropriation of urban spaces, collective action and performance, installations and events , performing actions space, ritual actions, collective involvement and playgrounds.

Urban

In the video tape you see the tape as it appropriates the road space and limiting the movement of persons in full-fledged "cages
adhesive tape." Ground strecking In contrast, the urban space is redrawn, mapped, path, creating a maze.

The group Improv Everwhite accomplishes participation and involvement of urban missions affect the number of people recruited through social networks {} such that today they give rise to more of 85 events including improvised musical in supermarkets, rallies, mass mobilizations. In September, New York, during a Sunday afternoon, there was a mission : 2000 people took a walk with a leash of invisible dogs invading the streets of Brooklyn. In October, the group organized the Mp3 Experiment in Barcelona, \u200b\u200bMadrid, Murcia and Vigo: people were asked to wear a red or green or blue or yellow, to bring an MP3 player stability and time to listen to a file Audio in English in synchronous mode. Their specialty is to create crowd scenes in public places, with the aim of creating chaos, wonder, joy.

would be a serious challenge to draw up a chronology that summarizes the multiple actions and the resulting relationship between art and urban space.
is inherent in human nature to enable relationships between people and things around us, we move, transform, share and share experiences, moments, things and relationships.
The art shows us a variation of these actions, can move the stability and immobility of renewing urban architecture of new connections and junctions.
enhancing it with new, sometimes unusual interests.

Guido Faggion
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2.0


Even in Italy, albeit slowly, museums are beginning to experiment with new modes of communication to stimulate the curiosity of visitors. The tools of Web 2.0 are available from social networks.

Some international examples allow us to understand what are the trends and future developments: the Brooklyn Museum abandoned the now obsolete audio guide to prefer the smartphone and to build pathways but not more pre-selected directly by the visitor: the integration applications on mobile devices allows a more immediate use of information and details of the works.

II Museo del Prado digitized high definition some of the masterpieces in the museum to make them accessible through Google Earth : a definition of 14,000 million pixels you can watch even in the works detail to discover the brush strokes and matter.

The MoMA launches an application on Facebook to synchronize the dates of any forthcoming trip to New York with the calendar plan of the museum and then a stop at the museum, with path Custom, based on the forthcoming trip.

Important institutions like the Smithsonian Institute eo the Getty Research Institute , participating in the project The Commons on Flickr to show the treasures hidden in public photo archives all over the world and to contribute, thanks to ' aid users, to enrich the description of the photographs and to add new tags and comments.

Technology and museums at first sight seem at odds: how is it possible, one wonders, that museums have found their own dimension in this context or that may have begun to take their first steps within the landscape of Web 2.0, user generated content of and participation and sharing of resources and experiences. Instead, we are in front of the natural evolution of the idea and the very definition of a museum. It is defined as "a permanent, non-profit, serving the society and its development. It is open to the public, research regarding the tangible and intangible evidence of people and their environment, acquires, conserves, communicates and, above all, the exhibits, for purposes of study, education and enjoyment " [ ICOM , International Council of Museums , 2004] .

The museum has an important role in society as it maintains and represents our memory, collective and individual, to see and share with the community. Who better than a museum would benefit from these new models of communication to enhance the evidence of contemporary society?

The Canadian museologist Duncan F. Cameron in an essay reflecting on the usefulness of the museum-temple, a simple storage of collections, introducing to the museum and forum focused on discussion, comparison, experimentation, on the meeting and public hearing, all concepts that are tied in perfectly with the reality of Web 2.0.

For Cameron " the museum was the place where you could go to compare their individual perception of reality with the vision of so-called objective reality of the socially accepted and validated ... The museum has a function more similar to that of the church than to that of the school. The museum offers the opportunity to reaffirm faith and offers the opportunity to experience intimate and private experience, as shared with many other " [i] .

This revolution affects poorly in the Italian scenario: the potential use of these new tools allow the subversion of thought and mode of action in an area often considered too close to the conventions, rules, hierarchy, all 'elite and for the sole purpose of education.

The museum must be able to communicate with different audiences by updating the tools available, even if it is at the level of communication that this environment seems to be too tied up and attached to traditional patterns of communication too.

How are this developmental challenge facing the museums?

Although the solutions adopted at the international level have made a real contribution to growth of society, as Italy is able to meet these new requirements, such as arise in comparison with the ' user, especially the web?

Facebook, the best known social network of the moment, has a group that collects and documents the presence of ripples museums: a list is growing thanks to which you can search and create relationships with the museum or preferred which they will maintain some sort of direct contact to evolve from mere passive observers of what the museum validation as objective an active role, with the help of a personal vision.

In the world of Twitter there are 719,380 people who follow the "chirps" of 623 museums and galleries around the world: first in the standings on Twitter MoMA in New York continues to have the greatest number of 43,578 followers and follow the Brooklyn Museum with 25,339 , the Tate in London 22,500 and the Getty Museum with more of 16,000 . It was not until 237 ° in the standings to see the first museum in the Italian ones with the highest number of followers , MART of Trento and Rovereto [source: www.museummarketing.co. uk , Museums on Twitter, Oct 09] .

the Italian scene you can certainly say that it is the world's most modern and contemporary art that led to use the new tools of Web 2.0 and the models of participation and sharing of resources and content. The phenomenon remains less conspicuous, perhaps because the institutions are committed to dealing with budget cuts to survive, trying to find solutions rather than further action for participation and dissemination of knowledge, but there are also noticeable exceptions.

The MAO - Museum of Oriental Art of Turin for his openness to a campaign has relied entirely thought through with the 2.0 tools Facebook, YouTube , Mogulus and Flickr .

The

System Museums of Rome began a campaign for 2.0 shares of culture with a blog on WordPress for comments, a channel on YouTube for video and Flickr for images, updates on Twitter , exhibitions visited by SecondLife , all for a cross-media promotion and dissemination of cultural heritage, for sharing information and resources with people and bring everything to the museum system. Some data: the videos have been seen by approximately 7,000 users and photos from about 5000, the works and installations on SecondLife were visited by approximately 3,700 users from around the world and the blog has had 47,000 unique visitors, for an average of 5,000 / 6,000 visitors per month [source: Zètema] . He has also edited and produced the draft of ancient Rome on Google Earth with a three-dimensional reconstruction and geospatial than 6,700 buildings of ancient Rome reconstructed in 3D on a virtual tour of history.

The Peggy Guggenheim Collection exits from the chest Palazzo Venier dei Leoni on presenting Facebook and Twitter to promote the ongoing events, meetings, exhibitions and photographic archives dell'estroversa American in Venice was able to realize his dream of house-museum of art of his century.

Also in Venice, even if they are an exhibition space for temporary exhibitions, Palazzo Grassi together Punta della Dogana with the permanent collection of Francois Pinault, an entire section devoted to online communities on Twitter , Facebook and YouTube .

Since 2006, the MART , Art Museum of Trento and Rovereto, began a cross-media and cross-communication plan that also involves new media, a process that today's forward looking and progressive proclaimed as the best museum of modern and contemporary Italian. has a complete division of the portal dedicated community of users, who headed mart2.0. Talk to blows tweets on Twitter last September and if the " chirping" of the museum was on the Trent 580 th place among the museums most popular on Twitter, in October reached the 237 th place. It has a personal page on Facebook to update and keep in touch with visitors to the museum to inform and update on events and exhibitions and to gather comments and suggestions. YouTube On instead created a dedicated channel with videos, video interviews, behind the scenes work on the documentation of exhibitions and other events and arrangements. Finally, a dedicated channel also Flickr to share images and comment on exhibitions, openings, events, photographs of professionals and not visiting the museum, where you can tag their contributions to tag and share mart_museum the photos taken during the visits. Finally, the webTV is present in live stream on Mogulus .

The initial doubt on the authority of many institutions related to the presence on the web is rapidly turning into an indicator of institutional prestige because of the coordinated and advanced by the strict best international museums. We begin to understand that not being present in the web part does not mean missing an opportunity for visibility or communication, but above all it means not being able to control his reputation . Web 2.0 enhanced, documents and enhances the commitment "institution" of the museum to be at the service of society, helps with the help of contemporary society to enrich the tangible and intangible evidence of people and their environment.

The museum is preparing to cross a new frontier: that of the renewal that involves listening to new ideas, new projects and stimuli of the collaboration, sharing of values \u200b\u200band growth of the community.

change is taking place: participation, discussion, debate and production.

for a global development of knowledge and memory.

The people talk and discuss, the museum is the listening ear
[Kinard, J., 2005] [ii ]

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[i] Duncan F . Cameron, "The Museum: Temple or the Forum", in Cecilia Riba (Eds.), The new museum : Origins and pathways , vol. 1, Basic Books, New 2005.

[ii] J. Kinard, "an intermediary between the museum and the community," in C. Riba (Ed.), The new museum. Origins and pathways , vol. 1, Basic Books, Milano, 2005.

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respective Urban Experience in the new digital cities

Generation after generation of our city, made up of streets and squares, are subject to constant changes to ensure comfort to the people who care and therefore adapt to the lifestyle and activities of every single citizen. A succession of layers that you add, or change the existing sediments in relation to the needs and development of society.

cities have evolved, grew horizontally and then vertically, have been modeled on the basis of daily living, for the production and exchange of goods, then the transit the carriages, and machinery and then retrace your steps and give priority to pedestrians for a sustainable improvement and attention to environmental impact. The constant evolution and adaptation are in this continuum is represented by the man and the network of relationships and interests in land and in the city manages to weave.

Today, live and re-live the city, discovering its unique aspects and moods of those, or know and appreciate new symbols and feelings, including digital tools can enhance the experience of living and sharing between people, is emerging as a model of innovation closely associated with creativity and responding to issues of nomadism, tourism and investors to the crisis and reverse the trend of depopulation of some cities. This inclination forcing cities such as Venice and Siena, the symbol par excellence of cities / city-museum, to seek a new configuration for the second innovate and design new organizational models that can overturn and reverse this perspective, a path to a non -back.

What are the ways to experience the city, experiences, comparisons and relationships that are created with space and people? As a place to live, to give meaning in an innovative and creative the genius loci of the territory, the spirit of place and identity that make it up?

The individual, resident or urban traveler was the instrument to attach importance to the place not only in consumption but especially in the production of new wealth immaterial. The individual emerges from the whole to bring sense to the problem of loss of identity, anonymity, the loss implicit in the non-places cultural homologation and that many cities are now experiencing. The added value of a product or a place, but also a process of use and enjoyment, is increasingly linked to the impact they can create or capacity to surprise people and yet the innate ability to evoke meaningful experiences and affirming. The individual, today, demands a role and a name no longer wants to be swallowed up by the anonymity and passivity. The technology thus become useful tools to be used in this process to release the contents contained implicit in the territory, often available just elected them on a daily basis, and to contextualize the experience to help those who live the city or whoever is to discover .

In modern urban cities diversity of experience and local variations represent the added value that creates new relationships and dynamics, is a motor capable of activating a social network interconnected urban, multi-level and multi-actor. The city of the twenty-first century, based on open access -based society, has evolved, new generation, stands as a place accessible to the public and city-users ; promotes, offers, thinks and acts on the part and aware, has a multiplicity of viewpoints, a plurality of actors and a chorus that participates in a lively and never noisy to reconstruct a unified vision, starting with a kaleidoscopic vision of diversity.

In this projection technologies web 2.0 based tools are essential process because they allow the growth of new reports: users, individuals have the ability to implement or to give immediate feedback and personal digital radio and acoustic tagging , geoblogging , interaction design, location and georeferencing , mapping, social tagging, sensors, video sharing live set, creativity, social and participatory performance, become the means to explore the city, to give value to experience cognitive and learning and enriching of works, landscapes, traditions and identity. Tagging places of the city with barcode data-matrix, a real real social tagging to mark the places with virtual labels, accessible technology tools and editable by anyone via SMS, MMS, barcodes digital video blogs or label attached to the walls to give the territory a new meaning to create a real map senses collaborate and collective memory.

Territory and the city gains new ground for the individual to be studied and decoded according to its own vision, his point of view, since the web 2.0 tools allow individuals / user (at the same time citizens and travelers) of become a full member in this complex dynamic. Each individual person / user, and So each point of view, the system feeds and enriches it with many facets and nuances of personal experience which, when added to the experiences of other people / users, intervenes to create new forms of cultural interaction and cross-media original.

The person recovers his size now lost, the encoding according to their lived experience, the assimilation and re-proposes others to create a complex and multi-layer mapping of identities.

This is the most meaningful sense of urbans experience: urban experiences, from city to ever-evolving technology that contributes to the expansion conduct creative and innovative. New paradigms of social and participatory urban usability able to use and re-invent space, territory, city.
applications and the involvement of individuals / users to create a kaleidoscopic range of activities and actions that are vital and buttons.

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