Generation after generation of our city, made up of streets and squares, are subject to constant changes to ensure comfort to the people who care and therefore adapt to the lifestyle and activities of every single citizen. A succession of layers that you add, or change the existing sediments in relation to the needs and development of society.
cities have evolved, grew horizontally and then vertically, have been modeled on the basis of daily living, for the production and exchange of goods, then the transit the carriages, and machinery and then retrace your steps and give priority to pedestrians for a sustainable improvement and attention to environmental impact. The constant evolution and adaptation are in this continuum is represented by the man and the network of relationships and interests in land and in the city manages to weave.
Today, live and re-live the city, discovering its unique aspects and moods of those, or know and appreciate new symbols and feelings, including digital tools can enhance the experience of living and sharing between people, is emerging as a model of innovation closely associated with creativity and responding to issues of nomadism, tourism and investors to the crisis and reverse the trend of depopulation of some cities. This inclination forcing cities such as Venice and Siena, the symbol par excellence of cities / city-museum, to seek a new configuration for the second innovate and design new organizational models that can overturn and reverse this perspective, a path to a non -back.
What are the ways to experience the city, experiences, comparisons and relationships that are created with space and people? As a place to live, to give meaning in an innovative and creative the genius loci of the territory, the spirit of place and identity that make it up?
The individual, resident or urban traveler was the instrument to attach importance to the place not only in consumption but especially in the production of new wealth immaterial. The individual emerges from the whole to bring sense to the problem of loss of identity, anonymity, the loss implicit in the non-places cultural homologation and that many cities are now experiencing. The added value of a product or a place, but also a process of use and enjoyment, is increasingly linked to the impact they can create or capacity to surprise people and yet the innate ability to evoke meaningful experiences and affirming. The individual, today, demands a role and a name no longer wants to be swallowed up by the anonymity and passivity. The technology thus become useful tools to be used in this process to release the contents contained implicit in the territory, often available just elected them on a daily basis, and to contextualize the experience to help those who live the city or whoever is to discover .
In modern urban cities diversity of experience and local variations represent the added value that creates new relationships and dynamics, is a motor capable of activating a social network interconnected urban, multi-level and multi-actor. The city of the twenty-first century, based on open access -based society, has evolved, new generation, stands as a place accessible to the public and city-users ; promotes, offers, thinks and acts on the part and aware, has a multiplicity of viewpoints, a plurality of actors and a chorus that participates in a lively and never noisy to reconstruct a unified vision, starting with a kaleidoscopic vision of diversity.
In this projection technologies web 2.0 based tools are essential process because they allow the growth of new reports: users, individuals have the ability to implement or to give immediate feedback and personal digital radio and acoustic tagging , geoblogging , interaction design, location and georeferencing , mapping, social tagging, sensors, video sharing live set, creativity, social and participatory performance, become the means to explore the city, to give value to experience cognitive and learning and enriching of works, landscapes, traditions and identity. Tagging places of the city with barcode data-matrix, a real real social tagging to mark the places with virtual labels, accessible technology tools and editable by anyone via SMS, MMS, barcodes digital video blogs or label attached to the walls to give the territory a new meaning to create a real map senses collaborate and collective memory.
Territory and the city gains new ground for the individual to be studied and decoded according to its own vision, his point of view, since the web 2.0 tools allow individuals / user (at the same time citizens and travelers) of become a full member in this complex dynamic. Each individual person / user, and So each point of view, the system feeds and enriches it with many facets and nuances of personal experience which, when added to the experiences of other people / users, intervenes to create new forms of cultural interaction and cross-media original.
The person recovers his size now lost, the encoding according to their lived experience, the assimilation and re-proposes others to create a complex and multi-layer mapping of identities.
This is the most meaningful sense of urbans experience: urban experiences, from city to ever-evolving technology that contributes to the expansion conduct creative and innovative. New paradigms of social and participatory urban usability able to use and re-invent space, territory, city.
applications and the involvement of individuals / users to create a kaleidoscopic range of activities and actions that are vital and buttons.
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